As I was reading over my teammate, Mike's blog, I came across an interesting article he wrote about. The article focuses on the importance of local news stations and the use of their websites. I found it very interesting that ads on the TV stations are just as effective, if not more effective, than the ads that run on television. It is an excellent example of how the Internet has had such a great impact on the marketing world.
Also, the article talks about how these websites offer career pages, horoscopes, and lists of community events. In being that most of the readers are in the stations geographical area, the websites can prove to be more useful than the actual television program.
An example of a TV stations network news website is, NBC10.com. This station offers news to the Philadelphia region.
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